Tourism & Heritage
Kerala is a green strip of land, in the South West corner of Indian peninsula. Its unique feature, culture and traditions, coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived, healthiest, most gender equitable and most literate regions makes it distinct from other developed countries. Realising the importance of tourism in stimulating the economic development of the state, the Government of Kerala declared tourism as an industry in 1986. Today, tourism is Kerala's booming industry and one of the fastest growing, high income and employment generating sector. Constant efforts are on to promote Kerala abroad and marketing strategies are being evolved along with new and exciting tourism products. The state department of tourism along with private entrepreneurs is taking steps to improve the facilities and infrastructure at places with tourism potential.
Kerala, promoted as “God’s Own Country” is blessed by nature with varied geographical features like beaches, hill stations, backwaters, national parks & wild life sanctuaries. The centuries- old holistic medicine of Ayurveda, the unique boat races that is the largest team sport in the world, the ride through the winding waterways in a cosy houseboat or the colourful and exotic festivals, Kerala offers a multitude of experience to the tourist. Popular attractions in the state include the beaches such as Kovalam, Varkala, Marari, Bekal and Kannur. Kerala’s most popular backwater destinations are Kumarakom, Alappuzha, Kollam, Kochi and Kozhikode, and its best known hill stations are Ponmudi, Munnar, Wayanad and Wagamon. Kerala has a number of well- known wildlife reserves, including the Periyar Wildlife Sanctuary, Eravikulam National Park, Thattekkad Bird Sanctuary and Parambikulam Wildlife Sanctuary.
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